A Complete Guide to Popunder Ads: What They Are and How They Work
A Complete Guide to Popunder Ads: What They Are and How They Work
Blog Article
In the digital advertising world, businesses are constantly seeking new ways to capture a person's eye of users. Popunder ads are located as a popular format, offering a subtle yet effective approach to drive traffic, generate conversions, and increase brand awareness. While these are often wrongly identified as popup ads, popunder ads operate differently and therefore are often less intrusive.
In this article, we're going to explain what popunder ads are, that they work, their advantages, and best practices for making use of them within your marketing strategy.
What Are Popunder Ads?
Popunder ads really are a type of display ad that opens in a very new browser window or tab behind the active window. Unlike popup ads, which immediately grab an individual’s attention by appearing on top of the current page, popunder ads remain hidden prior to the user closes or minimizes their primary browser window. This makes them less disruptive and allows users to concentrate on the ad when they are finished using main activity.
Because of the placement, what is a popunder are generally considered being more user-friendly than popup ads. They don’t hinder the browsing experience, however provide advertisers having an opportunity to get their message across.
How Do Popunder Ads Work?
Here’s a step-by-step breakdown of how popunder ads work:
Triggering the Popunder Ad: When an individual visits an internet site, the popunder ad is triggered by an action—such as simply clicking on a link, button, or form about the page. This can be done in the way that feels seamless, often minus the user realizing the ad has opened behind the main window.
Ad Opens in a very New Tab or Window: Instead of appearing along with the current webpage (as being a popup would), the ad opens in a very new tab or browser window behind the active session. Users is not going to immediately see the popunder ad.
User Engagement: Once an individual finishes browsing and closes the active window, they will notice the popunder ad in the shadows. Since the ad only appears after they’re completed with their primary activity, it avoids interrupting the person experience.
Click and Conversion: The popunder ad is made to drive clicks and conversions. Once the person discovers it, they are able to engage while using ad by hitting it, while them to the advertiser’s website landing page or website.
Popunder ads tend to be used for driving traffic to specific offers, generating leads, or increasing website engagement.
Why Use Popunder Ads?
Popunder ads have several positive aspects that make them an appealing option for advertisers:
Less Intrusive User Experience
Unlike popup ads, which immediately take over the user’s screen, popunder ads stay in the shadows and don’t interrupt browsing. This can lead to a more positive consumer experience and reduce ad fatigue.
High Visibility
Since the ad appears only after the user has finished their primary activity, they may be more likely to give it their full attention. Popunder ads is capable of doing higher visibility because they remain open about the user’s device until actively closed.
Better Click-Through Rates
Many advertisers discover that popunder ads generate higher click-through rates (CTR) than traditional display ads. Because these are seen at a time when the person is more relaxed and never distracted by other content, they can drive more meaningful engagement.
Lower Ad Blindness
Popunder ads avoid ad blindness, which is the place users become accustomed to ignoring ads which can be placed in predictable spots with a webpage. Since they appear in the new window or tab, popunders stand out and are more likely to capture user attention.
Cost-Effective Advertising
Popunder ads will often be less expensive than other types of display ads, such as native or video ads. They can supply a better return on investment (ROI) for advertisers trying to reach a broader audience without breaking the bank.
Extended Time on Screen
Unlike popup ads, which can be typically dismissed immediately, popunder ads remain open in the background until the user decides to shut them. This extends the amount of time the ad can be viewed and increases the chances that an individual will build relationships with it.
Best Practices for Using Popunder Ads
To maximize popunder ads, buying a best practices:
Target the Right Audience
Use targeting features available through popunder ad networks to ensure that your ads are proven to the right audience. Effective targeting can improve engagement rates and increase conversions. You can target determined by user demographics, browsing behavior, location, or interests.
Optimize Landing Pages
Once users click on a popunder ad, they must be directed to a squeeze page that matches the ad’s message and was designed to convert. Ensure your landing page is user-friendly, loads quickly, and includes clear calls to action (CTAs) that drive conversions.
Focus on Ad Design
Although popunder ads are less intrusive than popups, their design still plays a vital role in engagement. Use compelling visuals, clear messaging, plus a strong CTA to entice users to click for the ad. Make sure the ad content is aligned with all the product or service being promoted.
A/B Testing
Test different ad designs, messaging, and targeting methods to find the combination that works best for your campaign. A/B testing helps identify what resonates together with your audience and lets you refine your ads for better performance.
Ad Frequency Control
Be tuned in to how often your popunder ads are displayed to users. Overuse can lead to annoyance, which may reduce the effectiveness of the campaign. Use frequency caps to regulate the number of times an individual sees your popunder ad within a certain time period.
Monitor Performance Metrics
Keep a record of key performance indicators (KPIs), like click-through rates, sales, and bounce rates, to evaluate the success of the popunder ad campaigns. Use the data to produce informed decisions about optimizations.
Popular Popunder Ad Networks in 2024
If you’re trying to run popunder ad campaigns, here are several of the top networks that offer this format:
PropellerAds
PropellerAds is one of the most well-known ad networks for popunder ads. It offers global reach, advanced targeting, and detailed performance tracking. The platform would work for both small enterprises and large enterprises.
Adsterra
Adsterra can be a popular ad network offering popunder ads which has a range of targeting options, including geo-targeting and device targeting. Adsterra is known for its anti-fraud system, ensuring high-quality traffic for advertisers.
PopAds
As the name suggests, PopAds focuses on popunder ads. It offers real-time bidding, advanced targeting options, and low minimum deposit requirements, which makes it ideal for advertisers with varying budgets.
ExoClick
ExoClick can be a performance-based ad network that gives various ad formats, including popunders. It offers an individual-friendly platform with real-time analytics and robust targeting features to ensure ad effectiveness.
HilltopAds
HilltopAds offers a selection of ad formats, including popunders. It provides advanced targeting, ad frequency control, along with a fraud detection system to make sure high-quality traffic and ROI.
Pros and Cons of Popunder Ads
Pros:
Higher Visibility: Since the ad stays in the background before user is finished their main activity, it’s unlikely to be ignored.
Less Intrusive: Popunder ads don’t interrupt the user’s browsing experience, making them more acceptable to many users.
Cost-Effective: Popunder ads typically have lower costs than other formats, which makes them a budget-friendly selection for many businesses.
Longer Engagement: Popunder ads stay open before user actively closes them, going for more time build awareness.
Cons:
Potential for Ad Blockers: Some users install ad blockers that specifically target popups and popunder ads, decreasing the reach of such campaigns.
Delayed Interaction: Since popunder ads are hidden prior to the user closes their main browser window, there’s ordinarily a delay in in the event the ad is observed, that may affect immediate engagement.
Negative Perception: While less intrusive than popups, many folks still view popunders negatively, especially if these are not well-targeted.
Conclusion
Popunder ads give a unique potential for advertisers to activate users in a very less intrusive way. Their ability to be in the background prior to the user is ready to activate gives them a good edge over other disruptive formats like popup ads. When used strategically, with proper targeting and optimization, popunder ads can generate high click-through rates, boost traffic, and bring about better conversions.
As digital advertising is constantly evolve, popunder ads remain a priceless tool for marketers aiming to drive results in the cost-effective manner. By leveraging top popunder ad networks and following recommendations, businesses can incorporate this advertising format within their broader online strategy with success.